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Rob Mullen

Former CEO of SmartFocus

Sep 17, 2026

36:27
So tell us a little bit about the book and what are the highlights of it as far as you're concerned and what are your hopes for what it will do out in the community?
36:41
Well, that first problem I mentioned early on that this was an ecosystem that has been very much overlooked.
36:50
I mean, even when climate change became a more pressing issue, you know, the publicity machine, the big NGOs, conservation NGOs in the world, like in our world, they do fantastic work.
37:06
I belong to half of them.
37:09
There's no word of criticism.
37:11
It's just a matter of the dynamics here.
37:14
They focused on, you know, biological diversity and hotspots.

6 MINS LATER

43:41
And

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