Okay.

Because you have to give some reason to stop.

They'd be intrigued, know what the video's about, and click onto it.

And that's why the creators with millions and millions of subscribers, they have teams dedicated for just thumbnails and titles.

And they can do up to 100 variations of that.

And it's kind of...

Because so many creators have amazing content out there.

think my youngest son probably quite into it all right so you're coming up to belfast in less than three weeks we're so excited to have you come in honestly can't wait what are you going to talk about when you're in belfast rob