while it, while everybody was saying, "Hey, w-why aren't we going through the roof here?"

Yeah, it was really, uh, uh, the, it's, you know, and we're a public company, so I record or I'm doing public calls and now, and you'll see between 2000, like, '16, '17, uh, it's like '17 to '19, the, everyone's negative on the stock because I, I, I didn't tell the public what I was doing per se.

I was building the platform with my team to go after AI, but y- nobody understood it.

So our, even our clients wanted us just to stick to chat.

We stopped building on the old platform, and I burned the bridge.

Like, one of the big business decisions that we made was burn the bridge.

And, and that, you know, that's the, you know, the Roman, that's the Roman term, you know, when you, like, cross the, you cross the gorge, and they bur-burn the bridge so the soldiers couldn't go back.

So, so you took what might normally have been what a book that somebody might write for future generations, but you decided to make it as real a person as it could be.

Uh, why, why?

They have the data.

You know, like, they're looking at the data, and they see what's happening.

They see the scroll.

They know the content that actually works really well.

Um, I was at a big, uh, influencer conference in Dubai a couple weeks ago.

I was speaking there.

Mm.