Um, so Rob, where do we start if those are my goals? Like, what are you asking me? What does the first 30, 60, 90 days look like from your standpoint? What do we do first?

Wow, that's a great question and a very deep question.

The foundation is the P&L.

I have to have good numbers.

We have to have good numbers, okay? So if the numbers are in good shape and we can output a P&L, 12-month trailing will be fine, that's excellent.

Otherwise, we have to speak with the bookkeeper, make sure everything's brought up to speed.

I need to know that what we're analyzing is correct.

Okay.

Can you just speak to that notion that really a non-attorney salesperson, while it might be, might be possible, is not the most effective way to go?

Yeah, you know, keep in mind we're not in the business of selling free legal services, so let's start there.

This is an intake and sales process.

Um, and also let's remove the stigma.

Law firms sell services just like any other service business.

We happen to sell legal services.

It is a service.

Um, Elliot or Rob, who wants to take the next crack? How can they actually do better than the attorney sales folks? Or than, I should say, attorneys who are also doing sales.