But other than Google side of it, like, when you think about Perplexity or Claude or ChatGPT, um, how do you become part of the conversation with your brand in these systems?

Yeah.

I think the, the big thing is making sure you have really good product information, and I think it's so important because what the tools are looking for, they're trying to match, of course, that product recommendation back to their use case I, I say a lot.

So when we think about your Shopify store and your product page, it's really trying to figure out how can we make sure we, um, build really robust product pages, product information.

We want it clean, of course.

We want it structured really well, easy to understand.

But trying to answer, like for somebody that wants to buy your product ultimately, what are the types of questions that would lead them to the page? So what exactly is the product for? Um, you know, what situations is this product best for? Why would somebody choose the product? How does it differ from similar products? Um, and really anything the buyer may wanna u- you know, use f- that for.

... what's your thought on blog content as it relates discoverability?