Why is this better than USG, all these other guys? Well,

first of all, the guy that started it and owns it, Mike Olson.

Okay.

Oh, well, I still win.

had a long background in different types of construction products.

And he always had been involved in drywall to one extent or another.

And this is where it gets a little bit, almost strange, hard to believe, but he had, first thing, some people that wanted to do a paint that...

How do you know this Mike Olson fellow? I was driving