
Rob Hendrickson
Co-Founder and CMO of FullBucket Health, former professional PRCA bareback rodeo cowboy, entrepreneur, and inventor.
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Aug 10, 2026
Rob "Robo" Hendrickson: Burn the Boats
8:29
8:59
9:15

Rob HendricksonGUEST
you know as we grew our portfolio we were able to take on bigger and better clients and we we got our foot in the door at sony and they had multiple divisions every product is basically its own business and we were lucky enough to land just some low-level creative work in one of the divisions i think it was you know probably like i think we were doing handycam and And then we really prided ourselves on customer service over creative.

Rob HendricksonGUEST
And that made a big difference because there were a lot better agencies than we were in the creative field.

Rob HendricksonGUEST
And we ended up getting more and more of those divisions until we had several of the divisions at Sony under our belt.
26 MINS LATER
