wider

or narrower.

Yeah.

It's, it is, it's, it's definitely not an automatic thing.

And of course I talked about this.

I think when we were talking with Reed, um, If a lot of people, especially the guys new to boots, like hunters, not so much, but we've got a lot of people who aren't outdoorsmen who are coming to the boot world for the first time.

And they've been wearing sneakers.

And with the,

... what, what is available to people, and how they go about that.

Uh, pretty much we're limited to online sales.

We have one or two realtor, uh, realt- uh, retailers that will occasionally, uh, stock some boots.

But for the most part, it's all done through the website.

The real issue with that, any, any kind of footwear online, is sizing.

So what we've really made an effort to do, especially recently, is reach out to these people early on and get, get them to get their sizes nailed down correctly and get into the right boots at the right size so they don't have to go through a return process.

Typically, historically, what we have done, and I guess in, in, in the...

Nice.

Yeah, of course.

But yeah, it's...

Um, I mean, my rem- I, I have great reverence for John Hughes.

Uh, that guy, for whatever reason, same thing that I think Rob Reiner probably had and knew is that if you're gonna make a movie about teenagers, you gotta treat them as adults and make sure that what they're saying to each other is taken seriously and, and at face value.

Um, I came from just doing a horror movie before that where three people were eating, uh, d- uh, debating on eating each other on a boat.

And so when I was approached to do, actually from a producer who this story was basically, he was Simon, the lead character-Who went off and left the Mormon Church to go chase a girl in Ottawa.

I was like, "I don't think I'm the right person for you.

I remember.