And, and it, and it, and it, uh i just i just read a study actually from from an academic journal that was um or at least i read a summarized study even academic journal that was saying that like when somebody finds out that ai wrote copy for you uh it like decreases trust in the brand like it the people have a feeling of disgust and it uh and it and it decreases trust in the brand you know like 25 or something like that and i don't i didn't see the methodology on the study but that that sounds right to me that like essentially people people see it as cheap and work around and inauthentic and all these kinds of things so um so i you know from a broader perspective it seems to me that like this kind of thing for brands they ought to be thinking in general like how do we um how do we use real creators wherever possible and get real people on on film you know and and there may be an arbitrage moment where you don't do that but yeah what were you saying

Yeah, a couple of things.

One is if we're still thinking about actual consumer harm concerns, there are already laws that would cover some of what I see those risks as being.

So, for example, you can imagine that if you're a skincare brand or something and you want to show – before and after pictures of what a certain cream can do for your skin, and you're using just AI pictures, if it doesn't really reflect what the typical person's skin is going to look like after using that product, that can be a misleading situation and very tempting for a brand to want to do.

There are already laws that would subject that brand to exposure.

But having a more directly worded statute like this could address that more cleanly.

And so I can imagine that being like a good thing to have out there.

So can you talk about... laws and rules related to sales and what you have to do with offers like that?