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Rob Dube

Sep 17, 2026

3:29
When you say, you're talking about high
3:31
school buddies of yours? Yeah, this is my high school best friend whom I was selling the blow pop lollipops.
3:37
Right? Yeah.
3:38
And so we started the company, $5,000 each loans from our parents.
3:43
We were very fortunate to be able to have that kind of support and jumped in.
3:49
And grew the company over a period of about eight years, slowly but surely, but it was a mess.
3:56
We didn't know what we were doing.

17 MINS LATER

20:51
That's a great explanation that you're trying to solve the stress by an outcome, not deal with the stress.
0:00
So the 10 disciplines are a foundation, a framework in your life.
0:05
It's a way that you live your life.
0:07
And what they do for you is they give you back your greatest asset.
0:12
And that is time.
0:15
Yet we give our way our time so freely, we don't even think about it.
0:19
So once you have your time back, it opens up space in your mind and in your life so you can see and think more clearly.

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