
Rob Cress
Robert Kress, RPh — functional pharmacist, creator of Orientation-Based Medicine, and "Godfather of Functional Pharmacy" known for integrative care coaching and education.
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Jul 10, 2026
Integrative Care Impact and the Expanding Role of the Pharmacist | TWIRx
24:48
25:12
T
24:39Todd EuryHOST
... to talk about direct to consumer and, and how that's thrown a monkey, a monkey wrench in, into things, good and bad.

Rob CressGUEST
Well, I think what you just, [clears throat] what you just described within yourself is endemic in our society, and what it comes down to is nervous system adaptation, um, which essentially identifies what our capacity is to make change in life.

Rob CressGUEST
Um, whether it's a patient, whether it's us as practitioners, we're all experiencing things like this, and I know sometimes it sounds like it's easier said than done.