Founder & CEO of Blue Water Index, an independent boat valuation and market intelligence platform for the leisure marine industry; formerly a 30-year enterprise software veteran including 17 years at IBM (after the Cognos acquisition).
And I love that because, I mean, at the end of the day, boats are, you know, two boats are never equal, right? So there's going to be different wear and tear on a particular boat.
So could you tell us a bit about how you're accessing the market, how you're attacking it and and so that's a great process looks like.
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