[laughs]

Um, yeah, but it, it is, and, and it's becoming...

You know, I don't, I never wanna say this, you know, because, because English wine wants to be separate from Champagne, so you never wanna b- bring in the C-word, but, you know, for, for people who want to kind of relate the two, you know, it's taking over from Champagne.

You know, and Champagne is now becoming too warm to actually r- they're having to plant higher and higher and higher because thing, global warming's happening.

And what does that do?

So it's basically just aerating it.

It's turbo aerating it.

So you are just like...