... refocus him like that, yeah?

yeah?Yeah.

Well, I mean, at this time, employee commun- what we call internal communications or employee communications was embryonic.

It wasn't a thing.

When we created this practice at Ogilvy in the mid-'90s, we didn't know what to call it.

There were no internal communications people in corporations or employee communications.

There were no employee communication practices.

Mm.