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Rob Baker

Rob Baker

Rob Baker (FCIPD, MAPP) is a business psychologist and Founder & Chief Positive Deviant of Tailored Thinking, best known as a leading expert on job crafting and author of "Personalization at Work."

Aug 20, 2026

speaker_0NARRATOR
0:05
[gentle music]
0:14
Rob Baker.
0:15
I have been working for Apologia Express for over 20-some years, um, but I've also been a youth minister for 13-some years.
0:23
And, uh, the topic here is, in the lesson series, is supposed to be, it's for youth ministers, but this is a lesson that is not just for youth ministers.
0:35
This is something that the whole church needs to be, um, working on because there's a soul at stake.
0:42
And so the lesson is when a teen falls away, how to respond well.
0:48
All of us know this.

30 MINS LATER

speaker_2UNKNOWN
30:48
[laughs]
5:07
So, I mean, did job crafting lose relevance, Rob?
5:13
So, no, actually, I think the opposite.
5:14
So I think that actually when people have come back to the office, there has been opportunities for people to really think about actually what works for them.
5:24
I think what we found is for some organizations, not for every organization at all, but there was a sense of, maybe in the media a little bit, but it's Pandora's box.
5:31
Like the COVID like gave everyone this opportunity.
5:34
They saw this kind of shiny autonomy, like the opposite of flexibility.
5:37
And all of a sudden now they're like, oh, the genie's out of the bottle.

19 MINS LATER

24:15
Is that still job crafting in the spirit that you talk about it or has AI kind of curdled it into something much more anxiety provoking?

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