
Ritish Chugh
Ritish Chugh is a Senior/Enterprise Analytics Engineer at Airbnb and a metric architect with a decade-plus of experience in data engineering, BI, and analytics. He is an INFORMS TutORials Volume Editor, a CIO contributor, and an analytics judge/awards panelist.
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Aug 18, 2026
Becoming data-driven: The role of trust in successful analytics adoption
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7:38
7:53
A
7:20AshleyHOST
In your experience, what helps organizations build confidence in their data and analytics?

Ritish ChughGUEST
Uh, I think I stress on this word way too often because I think what it really means is having ownership.

Ritish ChughGUEST
Um, so I think various people or folks within the organization needs to have ownership around if there is a certain metric that is being referred, it needs to have complete traceability as to what it means.

Ritish ChughGUEST
So meaning like if you're talking about revenue, for example, revenue means one single thing, right? It doesn't mean that sales, sales team considers revenue to be everything that is booked to them.
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10:46AshleyHOST
All right, Ritish, for students and early career professionals who are listening, what's one lesson that you wish someone had shared with you about making analytics impactful and not just technically correct?