And tell us a little bit about the Aspiring Founder.

Short form content is like I had done the short form content agency.

I wanted to do something bigger and I felt like media was something I wanted to explore.

I was sitting, you know, beside Dom Harvey and working on Marcus's clients.

So it's all the big media people in New Zealand.

So I want to start something on my own.

I felt like personal brands was something that was growing a lot at that time.

So aspiring founder, now you've had a bit of a breather, going to pick that back up and go hard? And for those who sort of want to find or learn a little bit more about what you do, like what kind of work are you doing at the moment?