So from where you sit across from all of the chairs that you see, operator, recruiter, all those components, is hiring actually harder or operators just running the same playbook and expecting a different result?

It's a blend of both.

And what I mean by that is hiring has always been traditionally difficult.

I think that candidates have an entirely different mindset of the companies that they're looking for.

Sounds like a broken record, but ever since COVID happened, you're now not just hiring the candidate, you're actually talking to the entire family and their ecosystem.

people don't want to relocate that the person who you're interviewing you have to think about they also have to make the case at home for why this is a compelling opportunity it's not that's the money anymore on the flip side to it The playbook on the executive side is broken.

I can't tell you how many times over the last nine years, at least from the executive search side, you'll hear about the same, all these companies asking for the same brands.

So do you think like those C-suite leaders that you're working with and you guys work with some great leaders across the industry, do you think there's awareness of that gap or do you think they're still trying to fix the structural problem with recruiting?