What were you seeing in consumer behavior and how they engage with their health data, technology, and most recently, AI that told you that Aura should move into partnering for care delivery?

We're seeing consumers want to take more control over their health.

Our health system has done a pretty good job over the years of helping people get better when they're sick.

It hasn't done quite as good of a job in helping people stay healthy before they get sick.

The incentives usually aren't aligned as much there.

Of course, we have accountable care organizations, a value-based care that can help with that.

But folks are looking for a way to do that on their own.

So what do you think that the industry is getting wrong about how consumers actually want to use AI in the care of their health?

Um, so I wanna talk about what's special about AI products and how people interact with AI, and how they sort of conceive of this, uh, you know, this new and emerging and evolving, very quickly evolving technology.

Yeah.

As, as you mentioned, AI's been around a long time, and how we interact with it certainly has changed.

The capabilities have changed.

But at Oura, we've been using AI since the very beginning.

Oura's been around since, I believe, 2013, and since the very beginning our, uh, features have been grounded in science and, of course, machine learning models, uh, that are pretty much required to do anything with high volume, high frequency sensor data, and turn that into meaning, turn it into numbers that, um, you know, that, that we humans can understand.

So we've been using these machine learning models for well over a decade to make sense of the, you know, PPG sensor, of your, um, your accelerometer, things like that, that are in these devices.

Right