You know, how would you advise a business leader to balance the productivity needs and benefits of AI while finding purpose for their people so they don't just feel the need to replace them?

Yeah, I would most, particularly in our industry, I would most certainly caution against that, right? At the end of the day, We're dealing with an incredibly sensitive business.

It's people's pay.

It's their livelihood.

It's their groceries.

It is their electric bill.

It's all those things that come as a derivative of working hard for someone to get paid.

And as Prism does this expansion global as well, what are you seeing earlier on with your customers in this market? And how is compliance and that cautiousness playing into it?

But for those who are not familiar with the PEO model,

what is it? That's a great question.

So PEO, first of all, the acronym is Professional Employer Organizations.

And it takes advantage of compliance that allows the small business employee to become the employee of record for the PEO.

And in doing that, the small business is able to take advantage of scale.

and of literally purchasing power at scale for things like benefits, things like retirement, things like, you know, all kinds of insurances and services that left alone, if they're trying to consume that at their level, it's very expensive.

And so the PEO spreads that across their entire customer base and affords them opportunities that otherwise they wouldn't have.

Well, what's new? What's new with AI, with how small businesses are evaluating PEOs and CPOs in the market? What would you say is fresh and new?