But for those who are not familiar with the PEO model,

what is it? That's a great question.

So PEO, first of all, the acronym is Professional Employer Organizations.

And it takes advantage of compliance that allows the small business employee to become the employee of record for the PEO.

And in doing that, the small business is able to take advantage of scale.

and of literally purchasing power at scale for things like benefits, things like retirement, things like, you know, all kinds of insurances and services that left alone, if they're trying to consume that at their level, it's very expensive.

And so the PEO spreads that across their entire customer base and affords them opportunities that otherwise they wouldn't have.

Well, what's new? What's new with AI, with how small businesses are evaluating PEOs and CPOs in the market? What would you say is fresh and new?