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Rick Roberti

Rick Roberti

Sep 21, 2026

1:30
So joining me today is California Cattlemen President Rick Roberti, and I'm very excited to hear how your trip was and what productive things you got done while you were gone.
1:42
Thank you, Katie.
1:43
It's good to be with you.
1:45
What an exciting time to be in the beef business.
1:48
And whoever thought we would talk about beef the way we have the last few months? Whoever thought a president would say some of the things he said? I think it's time maybe we need to just kind of take a deep breath.
2:01
And we've been on this market that no one can still believe.
2:06
But yet, once you get to a high market, you think that's the way it should be forever.

10 MINS LATER

12:20
Yeah, a couple nights ago they were talking about Waters of the U.S. on TV on an old YouTube channel, and you said, wow, haven't heard that in a while.
16:29
He's a sixth-generation cattle rancher up in sierra valley he's the president of the california cattlemen's association but now we're going to talk with rick about the next generation do kids want to take over the farm do kids want to get their boots dirty let's go back to the interview
16:46
I think that's still there.
16:47
I think some of it is up to us who have ranches and farms these days.
16:53
Let's face it, for years, what's the point? And I tell the story about my son when he came back to the ranch.
17:01
And he's making a minimum wage.
17:04
And those who he was in college with are making more money than they knew what to do with.
17:09
How do you keep that generation on the farm when they realize, kind of like after World War II, when people went to work in the cities and they didn't want to work on the farm anymore.

9 MINS LATER

speaker_3ADVERTISER
26:33
And we've
speaker_0NARRATOR
20:09
he'd had it.
20:10
meeting with one of the Batista brothers the day before from JBS Meats.
20:14
So it was just not handled really, really well.
20:19
But he talked about their strengthening and they're going to look into the Packer and Stockyard Act, which is an act that goes back to 1921.
20:27
You got to remember, things were different in 1921 when we would drive these cattle to certain stockyards.
20:34
We don't even have stockyards anymore, per se, like we did then.
20:38
And those cattle would get there.

8 MINS LATER

28:35
And then you've got the wolf issue, which are we getting better at all with the wolf issues that are eating our cattle up north?

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