These are the things I think that 90% of people want, but the 10% that run the stuff don't give a damn.

Well, I'm running as a Democrat.

But when Nashville got carved up as far as for its congressional district, it wasn't because that this was good for Nashville.

It was good basically for partisan politics.

And back in 2010, the state Republicans were saying, OK, we'd never get away with carving up Nashville.

And then in 2020, it's like, OK, I think we can get away with this.

And then here we are in 2026.

I'll vote for you if

How do you go about that when it comes to presenting to clients to make sure that everyone's on the same page? Yes, it's dumb, but there's

insight and strategy behind it.

I think there's just a lot of trust there.

We've been working with them for so long that...

I don't we don't I mean, you have to sell it, obviously, but like they appreciate the dumb, smart ideas where they're just like dead simple.

And you're like, we have to do this.

It's also like the World Cup is such a big event.

For you all, what's the guiding philosophy for the Jeep relationship to make sure that Jeep just doesn't get lost in culture and relevance?