Mm.

And it is their time to learn the lessons that you learned back then.

So you move from being the parent that is there telling them things, giving them direct advice, telling them, "This is the right way to do something or the wrong way to do something." You move into more of that coach, that consultant role, and the reason I, I, I kind of like the word consultant is consultants are brought in at the request of the client.

And as a parent, our role now is we may know something, but we're not gonna necessarily offer it up to our kids unless we're asked the question.

There's a lot of lessons that we learned in our 20s that-

Uh-huh.

But a lot of the same reasons that Clancy described Andy is, is w- who, the person I'd want to shadow, I've come, I'm coming out of the business world, but we are moving into the creative and the media space, and there's so much that I don't know about that space, and I really am intrigued by those who have been able to stay true to their creative sides and build a business.

I'm intrigued by those who can live in that world that is, well, not necessarily always the most values-oriented world, and yet still maintain great marriages, great relationships, great families.

Rick, in your idea of...

Well, the words customer experience.

We will always have customers, and we will always have experiences.

And so that's not going away.

I think what's dying is the branding of customer experience.

Because we, of those of us who are in the CX world, I believe have done a very poor job of tying – customer experience, ideas, concepts, projects to actual tangible dollars.

And companies therefore have gotten fatigued of the CX brand.

And it's