What would you say to what we're talking about? Educate, educating people in advance in order to enroll them into your cause, your product, your services, etc.

Starting my business in the mid-1960s, I discovered this thing called direct mail, postal mail.

And I was convinced it was going to change America, maybe the world.

But I didn't know it.

So I literally went to my wife.

I had a wife and two babies.

And I said, honey, I've got something that's going to change America, maybe the world.

And that was way before the Internet.