Richard Spanier
Sales consultant and author of "Trust: Sales 2030"; founder of Spanier Consulting and Frictionless By Design; 45 years in B2B sales and consulting.
1
APPEARANCES
1
PODCASTS
Jun 30, 2026
Marcus CowkeyHOST
So what can Frictionless by design reduce? Remorse itself or the feeling that the buyer was pushed into something that they didn't own?
Richard SpanierGUEST
I've been running a series of polls to trust was the most important characteristic of a successful sale.
27 MINS LATER
Marcus CowkeyHOST
And the way we do that is by building revenue confidence from buyer-owned movement, not seller activity and not CRM theater.