When you look back over that time, are there any moments or milestones almost that really stand out to you as defining points in Sonus's growth?

There's probably a couple.

I'd say in the early years of when I joined the business, we introduced the Sonus brand for the first time, but it was like an umbrella.

It was a brochure to capture all of the different products and brands that we represented at that time.

But that was a significant driver of growth, I would say, because it just for the first time, it allowed us to put all of our solutions in one place.

And we set that out with the consumer in mind.

So everything was worked off at a retail price point that made a very straightforward, simple system for giving discounts to retailers.

like what as you were saying like it's all about innovation um and for sonus that has been around you've seen how the market has changed as well with your company or how the company has changed and had to change because of everything if we were to fast forward today how would you describe the current state of the wider bathroom industry across ireland