Right?

So, What's funny, there's a couple key words in there that I think are important.

So A player is an important word because we have a very specific standard of what A player means.

These are people who are curious, certain, and disciplined.

Lencioni would use another model, humble, hungry, smart.

We found that that model is very useful and we do use it.

There's specific attributes we're looking for in A players.

Huge problem.

this powerful idea of this third option for business owners?

Yeah.

Well, to step back a little bit to there's this phenomenon going on in the US, especially right now, called the silver tsunami.

And essentially there are...

I can't remember the numbers, but it's, it's an insane number.

There's 10,000 baby boomer business owners who are retiring every day.

There's millions and millions of them trying to retire every, uh, over the next five years.

I loved when you were talking about that before we started.