with our ai agent like gemini for example so we might not look on facebook we might say to gemini start a conversation and that's that's my own private conversation uh and and it's my own enclosed space which is completely anti-social there's nobody else involved in in that discussion and it's obviously very much geared the content i'm seeing is very much geared towards me

Yeah, so this is, let's call it the next step in sort of hyper-personalization, right? So we're seeing increasingly...

I mean, the idea, this sort of atomization or individualization of media, it's an older idea.

It's not necessarily just now, but it gets exacerbated indeed by chatbots.

I mean, there's nothing social about it, right? Or this...

This kind of artificial interaction with an AI companion or etc.

So, yes, indeed.

So has it just gone full circle? I