
Richard Jefferson
Executive Vice President of Production at Network Funding, LP; mortgage industry executive with 25+ years of experience in sales and management.
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Jun 24, 2026
How Richard M. Jefferson Built a $1.2 Billion Mortgage Network by Empowering Loan Officers with AI & Personal Branding
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3:31Chris JohnstoneHOST
So what have you learned about that so far? What are you seeing working on your side of things? How are you approaching AI in the mortgage business today?

Richard JeffersonGUEST
Well, as a company, we're evaluating all kinds of AI, AI pre-underwriting, AI guidelines, AI within our CRM.

Richard JeffersonGUEST
We have a whole committee of department heads and IT folks that are really looking at a lot of the AI technology today because it's difficult.

Richard JeffersonGUEST
If you talk to any or attend a demo on an AI product, they sell mostly what it will do instead of what it does today.
14 MINS LATER