Rich Waldron
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Jul 14, 2026
228: The Dispatch tower (The Dungeon of martech architecture, part 4)
5:48
6:23
6:36
6:47

Rich WaldronGUEST
... well, do I turn it on for this one and not for this one, and is this one gonna overwrite what occurs here? And how do I like manage or govern, you know, what is going-- like is, is all this going into the same LLM? Do I have to go and maintain that? How do I make sure that somebody doesn't post like a Social Security number into the wrong place that goes and- So if I'm sat in IT and I say, "Hey, I want the marketing ops person to be able to have autonomy or control over building agents," do I want them to go and do it in a third-party application that requires additional governance, or would I rather have a consistent way that all these executions occur in one place?

Rich WaldronGUEST
And I think one of the key components or challenges about a lot of these agent solutions is they rely on well-built-out integrations, and they rely on well-built-out, uh, integrations that can carry out action.

Rich WaldronGUEST
And I think over time, we'll see the AI get better at carrying some of that out on its behalf, you know, and building these, uh, uh, building connectivity itself.

Rich WaldronGUEST
So I feel like there's gonna be a lot of kind of turnover in a lot of software stacks, experimentation with new applications, trying to find quite what fits.