Here we go.

Yeah, so the way we had been looking at testing, because Jed can speak to this, we're constantly testing.

But what the marketing team and the promotion side of our company is, how can we tell a story that's going to resonate with drivers out there? Everybody can go out and say our product is the best, it solves for X, it solves for Y, but what are those problems that they're going to encounter? What if we ask some of our partners and our influencer friends, and of course you know them all from the Hall of Fame, uh i can go through who we asked uh in a little bit but we we wanted to get that kind of switzerland approach where this isn't us going out grabbing samples and you know everybody's a little skeptical i know i am when i see somebody come out with test results but this time we asked our friends and and partners to hey in your area can you grab us some samples We created a really cool sample test kit that would allow them to send back about a quart of diesel fuel from different places around the country.

And that allowed us to prove that you never really know what you're putting in your truck.

It's shortcomings or it's added things that you don't really want.

And it's why an additive will help you provide that baseline.

So that's where it kind of came from.

And over what time period did they do that? I think it was over the winter period.

Can you tell us a little bit about some of the things you found in this pump survey?

Yeah, we can definitely go into the details of what we found, but the genesis for the test is a good place to start too, because working closely with Jed has been a godsend for our marketing department, because as you can tell already from Hearing him speak, he's a wealth of information.

And brainstorming with him, we kind of came up with this idea to send out fuel test kits to 15 different locations in the United States and Canada so that we could get firsthand testing of the fuel that's out there.

And rather than leave anything to skepticism, we asked some of our friends, whether they were customers or dealers of ours, or are influencers and members of the House Hall of Fame, which I'd be happy to talk about a little later, but they included Tony Justice, who's a truck driving country Western star here in the States.

Up in Canada, Trucker Josh, who has a huge following, and another Hall of Famer by the name of Kate Whiting, who owns and operates a working truck called Cherry Pie, a 1973 Kenworth that's absolutely gorgeous and wins lots of awards.

They're all traveling with their trucks and great distances.

And they graciously agreed.

Rich?