What do you think is driving that resistance? Is it mainly fear? Is it culture, lack of understanding? Is it something else?

Yeah, it's a combination of factors, right? But it was very interesting to find out that the mindset barriers to AI adoption was indeed the number one issue that popped up for Latam, right? And I think we are still a very people-oriented and a relationship type of region.

You know, like people, as Alan mentioned, they're really afraid into embracing a new technology that might even substitute them at the workforce.

But if we can really educate them to learn more about the AI, how AI can support them through the jobs and making them even more powerful.

And even at the lower level of the worker pyramid, as Alan mentioned, to enable them to cover some of these two gaps that they are missing today, that could be very, very helpful and a huge opportunity for different businesses across the world.

Education level in Latin America, and specifically related to tech, still embryonic.

We're still going through that curve.

In Latin America, what are organizations most concerned about right now when it comes to health and well-being?