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Rhys Blackbeard
South African executive at AB InBev Africa (Africa Zone Logistics Director) and tech director who has discussed enterprise AI on the First Principle Podcast.
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Aug 24, 2026
Episode 6: Why 97% of South African AI projects fail – and what to do instead
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3:50Rhys BlackbeardGUEST
Um, and, ja, I went very quickly through that, but, you know, it was logistics.
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3:55Rhys BlackbeardGUEST
It's grit, you know, which is, ja, a lot of calmness and all things that teach you well for no matter what you do.
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4:06Rhys BlackbeardGUEST
And then, ja, Claude Code, my brother put on my computer on the 23rd of December, and within 45 days we had, like, a prototype and I'd coded, "coded" [laughs] I'm definitely not an engineer or a coder.
24 MINS LATER
