harmful.Well, so where did this business start from? How did you begin making these bars, and then what drew you to the 43 North competition?

So this actually started right here in Buffalo.

Um, I was experimenting at home, and it kind of naturally grew 'cause I was sharing with my friends and coworkers.

They wanted some, and it just...

There was a light bulb moment when my, um, hairdresser said, "Oh, Rhi, make me some and I'll pay you." And I'm like, "Well, I don't even know what to charge you, but maybe there's something there." A- and it just [laughs] and it became my whole career.

But it was really started here, and throughout every step of the journey, um, the ecosystem in Buffalo has been so incredibly helpful.

And I've, I really had...

How does that make you feel?