[laughs]

You really have to motivate for your babies to get considered.

By the time my technologists [laughs] is done with how much do you pay your workers, what is your farming for the future, cellar of the future, there's so many hoops, great hoops, to, to jump through, half of my, my products is already off the table, and then the buyers get to my suppliers and, you know, it just, it's, it takes a lot.

There's a lot of things that makes it a viable product.

Mm.

And then in the long term you will lose half of your suppliers, and your choice and diversity will shrink, and it will just be the sea of the same products.

The quality will plateau.

You know, to do R&D and to test things and to work on root stocks, and there's so much our, our supplier base is currently doing.