Did they have a, a strategy?

Um, I mean, the strategy initially was that my father would create these delicious desserts and pastries and chocolates, and my grandmother would sell them, and people would flood in the doors to buy them.

Uh, when they realized that in itself was not going to draw the people in, uh, they had to kind of pivot and, uh, change a little bit what their business model was.

Uh, my grandmother or my grandfather started doing some classes trying to teach people about how to make European-style pastries and chocolates.

They initially really were very focused on the chocolate candy side of the business.

Uh, they were going to do petit fours, so small pastries, and that was really all they envisioned in their shop.

They realized that those two things alone weren't gonna do it, so they started doing more baked goods.

Mm-hmm.