Renaud, uh, w- is there a personal story as to why this is so important to you? Or are you just taking advantage, and just in quotation marks, or is it a matter of taking advantage a, of a circumstance and, and filling a need for Canadians?

No, really, it's, um, uh...

The founder of the company and my partner is, uh, Jonathan Defoy.

He's a serial entrepreneur from the, the, the Montreal region.

And, uh, he...

The, the, the short story is that he saw a documentary back in 2016 about the, the rising food, uh, the, the rising problem of food waste.

Um, and he wanted his next gig to be, uh, more than about the commercial purpose, and that was a perfect fit, uh, for that moment.

Like, 'cause it feels to me like this could be a, a potentially, like, a life-changing, uh, service for some.