
Renato Machado
Brazilian newscaster
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Jun 29, 2026
Building experience and revenue simultaneously from Kent roundtable
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Renato MachadoGUEST
So, um, generally when, you know, anyone is booking something there, they have a budget, right? So you're traveling, you have the accommodation, you have the transportation, but we also see kind of the honeymoon phase, which is five to three days before the arrival, you have a little bit more budget.

Renato MachadoGUEST
right so that's when we actually come in so trying to offer the right upsell at the right time for the right guests so it's all about automation but segmentation as well and personalization so it's not just like spamming every single thing to the same guests but actually making sure that that is relevant to that guest and for an experience

Ryan HaynesHOST
What are the typical packages that you've seen work and that are actually converting?

Renato MachadoGUEST
So let's go to the most profitable one, which is actually upselling of rooms, right? So when people are doing the bookings, you already have the cost there.

Renato MachadoGUEST
An upsell of a room is not going to increase actually your cost, right? It's already on the reservation phase.

Renato MachadoGUEST
But people have a misconception as well of thinking that only if it's a beautiful hotel like this one that has a spa and F&B, you're going to be able to upsell anything.