Right.

You know? So I think the timing was just right, and then it kinda just started to take off when I think brands realized that maybe it was more cost efficient to work with influencers versus doing, like, traditional advertising.

So a lot of the partnerships at that time were pretty big.

Like, I feel like now we have a lot of, like, influencer campaigns, but it was more, like, two or three-part campaigns back in the day, where it'd be like you show up on set, you film a campaign, and then you post it-

Mm.

And I was like, "There's gotta be something here that, like, you don't have to keep doing that." But, um, it is actually harder to find.

And once I realized that, I was like, "Okay, this is something that I could see myself doing," 'cause I really loved it.

And I think the mission became just to, like, make it more accessible or, um, understandable, I guess, for people.