But what does it mean to be a trusted partner? Can you define that for us?

We spent a lot of time on our last offsite.

So we have five offices on the 401.

We're in Toronto, Waterloo, London, where we are right now, Chatham and Windsor.

And over the years, we've been acquisitive.

We've merged with a couple of different teams.

We've bought some businesses.

Reg, can you share with me, so one of the values, and I just draw it out there, because I think it's important for people to understand the time and capacity constraints of advisors and the importance of this, but what are the other values that a trusted partner and a partnership like this bring to you and bring to Fairway?