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Refilwe Maluleke

Refilwe Maluleke

Executive Head of Marketing for Discovery Health and Vitality Health International (Africa) at Discovery Limited, and Co-Jury Chair of the Effie South Africa Awards.

Aug 31, 2026

36:46
What goes wrong between the ambition to go big and the work that feels bland? Yeah.
36:53
So I definitely agree with Bridget.
36:55
Nothing brave ever happened by consensus.
36:57
It's not a thing when you have 30 people in a room trying to...
37:03
Got to prove something.
37:05
But I do want to take a little step back.
37:06
I think the first point that I see happening a lot is a very poor brief.

16 MINS LATER

52:44
So my second last question, starting with you, Rufilo, if marketing continues on its current path, what worries you about its future and what gives you optimism?
38:23
What goes wrong between the ambition to go big and the work that feels bland?
38:30
So I definitely agree with Bridget.
38:33
Nothing brave ever happened by consensus.
38:35
It's not a thing when you have 30 people in a room trying to kind of prove something.
38:42
But I do want to take a little step back.
38:44
I think the first point that I see happening a lot is a very poor brief.
38:50
And it sounds so foundational and so obvious, the point that you were raising.

15 MINS LATER

54:22
So my second last question, starting with you, Rufilo, if marketing continues on its current path, what worries you about its future and what gives you optimism?

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