That's good.

You know, because there's so many, you know, not only genetics or management or what have you, you know, what camp, you know, terminal or maternal, you got to figure out what their goals are.

And so we established that.

We kind of get a game plan because...

You know, I hate the statistic that the average Angus breeders in the business for less than five years, how do we keep them in business longer? How do we make their business model sustainable? And ultimately, I think you build and foster a better relationship with those folks.

You make a plan, and then once they figure out what they want, you know, how many units they can handle on their farm, things of that nature, and then you start making some recommendations afterwards.

Is it more feasible for you all to buy commercial cows and put in embryos? Or are you more in line to want to go buy a set of bred cows or bred heifers? Those are the kind of conversations I would have at the beginning.

How do you balance that, the health and vaccination side of things when you're bringing new cattle in?