What's kind of talking on your hit list to try and tackle and turn that kind of conversation around from it being almost like farmers feel like they're having things done to them rather than...

Something was said a few years ago from somebody who'd just come back from the Oxford Conference.

And they'd listened to the Irish Agriculture Minister.

And they described the Irish Agriculture Minister, I don't even know who it was then, as being somebody who felt like a champion for the Agriculture Secretary.

And they were comparing that with how they sensed that the Welsh Government weren't playing that role.

And ever since hearing that, it really chimed with me because that's exactly how I feel.

I want to be a champion for the sector.

So what kind of, how does that work and how, you know, in your mind, where should the sector be prioritising in this rural reset? Does it mean that certain weighting goes to certain sectors? How do we balance food production with environmental concerns?