And so,

yes, very much understanding symptoms, conditions, etc., which, you know, we went from the Internet to symptom checkers and kind of triage tools to now that might be what this turns out to accomplish.

Right.

I think.

That does lead you down a little bit of a linear path of like, well, what do I do next? Appropriateness of care.

And so we've talked a lot through the years about, you know, do you go to the ER? Do you go to the urgent care? Is this a primary care visit? Do I do virtual care? Do I just tough it out and wait at home? You know, and so I think there's a chance that this helps solve some of those questions there.

But I do think with what we're seeing with answer engines specifically when we're actually choosing care.

attribution of our outreach or our campaigns and things like that.