Are these reasonable assumptions to make or are we kind of getting ahead of things?

Yeah, I think those are very reasonable assumptions to make.

And the way we look at doing this is looking at patterns, right? Most of the audits that we've done, we've done, I think we're up to 70 plus now audits across different industries, across different brands, across different markets.

Patterns will show up where there are certain channels that will impact your visibility, like earned media.

You also get visibility through, for example, Reddit, Wikipedia, those types of channels.

But it also depends on the industry and the markets.

For example, if you take a look at markets like Japan, China, Korea, The relevant channels within those three markets are either semi-closed or closed ecosystems.

But how does employee experience show up in these types of platforms? Is it something that's being given a lot of priority