Let's start with one of my earliest guests on the podcast, and for that matter, one of my favorite company names, from Rebecca Shippam, who's an exhibition designer based in Hull.

The thing about Hull, for anyone that hasn't [laughs] been, or the North of England in general, you don't really s- play your own trumpet because people will think that you're conceited, shall we say.

So, [laughs] so I didn't want to sort of go out there and say Rebecca Shippam Design or Rebecca Shippam Creative, because it was just like, it's so self-centered.

It was my name.

So I thought, I'm gonna twist it and call myself Ships and Pigs, which is the ships and the pigs from the ham of my surname.

It made a difference for Rebecca.

I could start to refer to myself as a business.

And actually, it was good because then I started to feel like a business rather than me sat in my living room doing designs.