and I

think to take it back to this word muse that I just absolutely love to play with the history of the muse and artist relationship is really where this method and this process is founded so I As an artist, we are the painter, the poet, the creator, the director, the entrepreneur, the mother, we are the doer.

And then historically, an artist would have a muse, particularly when we look through those periods of art history, like the Renaissance period, and their muse would be the absolute source of inspiration.

You know, you can even go back to Greek mythology with this and the nine muses, which is really fascinating stuff.

They were next to godliness in terms of gifting the artist their inspiration.

Sadly, the darker side to it is that the muse was just an object to be interpreted by artists.

whoever they wanted to.

you are and the key message that you want to get across and that narrative, right? Yeah.

Is the study most interested, Becca, in everyday women, elite

athletes, both? We're trying to get a full range of women.

So Yeah, we want to make sure that we are including our elite athletes.

But to Carolyn's point, we need this to be inclusive of our everyday women who, as Carolyn said, like might want to run that 5K or they only do exercise a couple of times a week.

That's OK.

Like we want to hear from these women.

We want to study them so that we can provide this broad range of recommendations for women across the whole spectrum.

I mean, I think, Becca, you've been studying this stuff for such a long time and Where do you think the biggest gaps still are? Even as we're seeing a lot more investment and a lot more research being announced, where do you think we still have the biggest gap between something we seem to have always known about how men work versus women?

So are you happy to kick us off?

I am, Kelly Quinn.

I am.

And firstly to say how great it is to be here.

Listening to the podcast over the last year has been a real joy, and now an opportunity to actually be on it with you.

Um, yeah.

So I have been freelance in and around photography for the last three years, and as you said, prior to that, there is this, this bit of career around marketing and media.

Yeah