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Rebeca Arbona
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Jun 15, 2026
What AI Couldn't Do: Finding the Perfect Name for My Book with Brand Strategist Rebeca Arbona
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2:26
5:24

Carol CoxHOST
But before we get into there, I guess, Rebecca, tell me a little bit, how did you get into naming? When did you figure out that this was something that you were really good at, and why it's so important?

Rebeca ArbonaGUEST
I mean, I probably didn't really start chasing a role as a namer until I was about 50, so somewhat later in my career.

Rebeca ArbonaGUEST
Um, as an undergrad in college, I was a linguistics major because I grew up bilingual.

Carol CoxHOST
Is there, like, a trend to them that we should be aware of that is, that we should follow or not follow? Or, you know, how do we think about, even go about thinking about what a name could be?