Tell the same story that you're telling the shop to all customers.

Well, I usually tell people now to go and read for themselves.

But okay.

Oh, my gosh.

Okay.

So the story goes, when Sean was a little boy, he would frequent a barbershop with his dad.

And he always enjoyed going, of course, to the barbershop, old school, tall, plenty of smack.

What would you say is unique about your shop outside of just the product mix? But what do you feel that you bring to the shop that you feel like isn't replicated in other areas of the market?