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Ray Kong

Ray Kong

Chief Marketing Officer at Arima, synthetic data and marketing analytics expert with 30+ years of experience

Jul 19, 2026

PeteHOST
10:27
For this, there must be a lot of advantages beyond just pricing and speed, right? There must be, like, for me, the fatigue side, you could ask this group ad nauseam, I expect as many questions as you want as often as you want, right? Yeah.
10:40
Yeah, absolutely, 100%.
10:43
And, you know, one of the interesting things, we just did a test with a research partner, and one of the interesting findings out of this test is that in the real world, you might say, do you think that Canada's inflation rate is going to go up or down, up or down, or I don't know? And a lot of people will answer, I don't know.
11:07
In the synthetic research world, you're not allowed to answer, I don't know.
11:11
The model will always assign a yes or a no.
11:15
And so you actually get much more, you get more completed answers.
11:21
So the advantages other than cost and speed, which you have outlined already, is I'll call it data completeness.

12 MINS LATER

PeteHOST
23:27
Like can any business kind of use synthetic data at this level or does, is this kind of big problems only in big money only kind of thing?

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