
Ray Kong
Chief Marketing Officer at Arima, synthetic data and marketing analytics expert with 30+ years of experience
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Jul 19, 2026
5. Synthetic Data Types | Ray Kong
10:43
11:21
P
10:27PeteHOST
For this, there must be a lot of advantages beyond just pricing and speed, right? There must be, like, for me, the fatigue side, you could ask this group ad nauseam, I expect as many questions as you want as often as you want, right? Yeah.

Ray KongGUEST
And, you know, one of the interesting things, we just did a test with a research partner, and one of the interesting findings out of this test is that in the real world, you might say, do you think that Canada's inflation rate is going to go up or down, up or down, or I don't know? And a lot of people will answer, I don't know.

Ray KongGUEST
So the advantages other than cost and speed, which you have outlined already, is I'll call it data completeness.
12 MINS LATER
P
23:27PeteHOST
Like can any business kind of use synthetic data at this level or does, is this kind of big problems only in big money only kind of thing?